Basic Press Release Writing Guide for Marketers & PR Professionals

There are certain rules in writing a press release. Marketers and PR professionals should be aware of these rules in order to have a successful campaign.

It Must Be Newsworthy

The first thing to think about is whether the story is newsworthy or not. Evaluate yours. Is it timely, interesting and relevant?

If not, reporters will not pick up your story. It should also have a human element in order for the audience to connect with your story. Without it, it has no impact.

Do this before writing. Once you’re sure that you have a newsworthy news, you can start writing by remembering all the rules. It is important that you abide by these directions to have a greater chance of media coverage.

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Important Elements Included in a Release

Answer the 5Ws (what, where, when, why, who) and 1H (how).

What: What is new with the story?

Where: Location of the story.

When: When it will take place?

Who: Who are the important players? Who will benefit?

How: How it will happen?

Write the answers to these questions in the introduction. It shouldn’t sound robotic. Write it as natural as you can.

You have to ensure that you are able to bring the key points and benefits. Don’t scatter the details within the body of the release. It should be found straight in the first paragraph.

How to write for the audience?

You have to know how to write for your target audience. For instance, the audience of trade magazines is different from the audience of a local radio program. You have to personalize your release, depending on your target.

When you craft your release, write it with your target audience in mind. You should know their needs and how you can fill them using your offer.

Write it using the language they use. Avoid industry jargons and buzzwords.

Ideal Length of a Release

A well written release shouldn’t be too short or too long. It must not exceed 500 words. Do not write lengthy paragraphs.

Get straight to the point all the time. Keep in mind that the first paragraph should contain all the essential information, without the need to read the entire release.

The following paragraphs only back up the claims found in the first paragraph. The second paragraph provides more details about the information.

The quote is written in the third paragraph. The fourth paragraph contains added information about the announcement.

Who to Send the release?

Identify the reporters and publications that you are targeting. You need a little time for research. You can pitch to:

  • A local media
  • National media

When doing your assignment, find out their deadlines and working schedules. It ensures that you send your copy before their deadlines.

Find out their interests and beat. Read their most recent articles. Do you think they can provide you media coverage with the type of stories they cover?

Email is the ideal method to pitch reporters. Craft the subject line as creative as possible. The subject line and the headline predict if your story will be covered or not.

Do not send an attachment. Copy paste your release in the email. If you need to show images, video or any file, send a link where they can access them, rather than including an attachment.

Building relationships with Reporters

If you are pitching to reporters, it is a must that you have relationships with them. It’s about building connections before sending your copy and asking for a big favor.

Not all marketers and PR professionals follow this rule. They pitch to reporters, without even knowing if they are a good fit for each other.

One way you can build this connection is by following them on social media. Use social platforms, such as Twitter and LinkedIn that are often used by the media for their work.

Every time they post something that you find valuable, offer interactions. Like, share, retweet or provide comments to get into their radar.

Doing this ensures that they remember you the time that you pitch. Of course, you have to display that you did your research.

Admire them for their most recent article, or tell them how your story can help with their beat. This provides instant traction with them.

Hiring a Press Release Service

If you are hiring a press release writing service distribution company, make sure that you do your research or ask recommendations first. You need to read online service review and feedback provided by their previous clients.

Consider the features, packages and analytics report. You have to go back to your goals and weigh if the newswire company can help you achieve it.

Another factor that is important is pricing. Does the cost of the package fit your budget? How long do you plan to conduct your campaign?

You should be able to measure your return-on-investment (ROI) with the help of tracking reports they provide. Without measuring the performance of your campaign, you are just wasting your time, effort and money. Knowing how well your story picked up will help you plan for your future campaigns.

Remember these pointers in writing a press release in order to land publicity. It takes practice to master all the rules, but with a little patience and hard work, you can achieve your goals.


Jail Breaking Is It for Everyone

Jail Breaking: Is It for Everyone?

There’s a popular shoe brand that allows customers to design their own shoes. It’s a great idea and loyal customers love it. Who doesn’t love the option of being able to customize their own product? This is the reason that jail breaking tablets, phones, and eReaders is popular. Jail breaking can open up the possibility of a person’s technology. However, the act of jail breaking your electronics is not without its risks. Jail breaking a phone can be easy with the right tutorial and create limitless possibility owners of electronics, but it isn’t always the greatest idea.

There are plenty of tutorials available on the web that will walk consumers through what jail breaking is and how to do it. Jail breaking is a way to break the code of a device in order to have elevated privileges. Elevated privileges is a fancy way of saying that a consumer has gained access to programing and hardware parameters they hadn’t previously been allowed. This programmer level of access allows an electronic owner to customize the features of their devices.

Jail breaking is a popular thing to do with personal electronics because of what it allows user to do. Mostly people are interested in customizing their phones, tablets, or eReaders. They want their custom screensavers, wall papers, and fonts. Other times, it is because a particular app isn’t approved for sale at their app store. However, if they jail break their tablet or phone, they can download and use these apps. Jail breaking allows consumers to customize their electronics which is desirable to practically everyone.

Jail breaking an electronic device comes with some risk. There are legal risks depending on in which country a consumer lives. Some countries participate in treaties like the World Intellectual Property Organization (WIPO) Copyright Treaty which among other things protects computer programming just like it were a literary work. Many countries have signed this treaty including the United States. However, the United States doesn’t consider jail breaking illegal or copy right infringement if the apps the consumer wishes to use are legally obtained. The legality of jail breaking aside there is one more concern that users should keep in mind when choosing to unlock their device’s hardware. That concern is the efficacy of their security programs. Many antivirus and internet security programs warn consumers that jail breaking their device could compromise its security. Security and legal concerns are things every consumer should keep in mind when choosing do perform this procedure on their devices.

Jail breaking devices happens every day with little impact on the world. People innocently enough want to simply customize their fonts, wall paper, and have access to a wider variety of apps. However, it is important to keep in mind all the risks involved in changing the programming of a device before attempting it.

Internet Equipment Essentials

Internet Equipment Essentials

You need to remember that you must have equipment to accompany your Internet connection. The Internet comes to your home or office through the gear that is offered to you by the provider, and you need to find the U-verse locations that will provide the equipment you need.

Required Gear

You need to ask about the required gear that comes with your service. There are many companies that have a small mount of required gear, and you need to understand how they expect you to use this equipment. You need to know what they want you to do, and you need to know how they want you to do it. Every piece of equipment that you use should have a purpose, and you do not want to overpay for these things.

Extra Gear

You can get special gear that comes with your Internet service to make it work better for your home or business. This is something that you can do to help speed up the connection in your office, or you can ask for a special modem that will support all the devices that must be connected in your home. You will learn that all the extra gear you can get will support the things that you want to do in the space.

The Expense

You need to make sure that all this extra gear is not going to cost even more money every month. The people that are looking for ways to make their Internet connection faster should recall that it is easy to get a better signal when they are using only the required equipment. Do not allow a service to overcharge you for the things that you need. You will be able to save money, and you will be able to get around problems that are other people have when they are setting up their Internet.

You can get a great deal out of the Internet connection you pay for if you are concerned about the equipment. The gear that you use to get the signal in your house is important, and you need to make sure that you are using your equipment in the right way. Ask your provider how they think you should use this gear, and make sure that they are offering you something that is as current as possible. The business that does not give you the right gear could give you a much slower Internet connection. This is a problem when you are thinking about connecting all your computers or entertainment devices. You need all the speed you can get, and it comes to you when you are using the proper equipment for your service.